CRIMSON COLLAR

Logical Platform Integration

ross — Mon, 24 Oct 2011 17:27:25 +0000

The Comic

The Animated TV Series

Goods and Merchandise

Mobistes, Mobile Apps, Online Games, Manuals, Brochures etc.

And the Sponsors are prevalent across all channels

Properties are delivered across multiple platforms including print, television, online, mobile and consumer products, and are very effective in helping companies to drive content through the channels.

Animation for Retail Advertising

ross — Mon, 24 Oct 2011 13:25:57 +0000

Retail advertising using the Mr Ayoba character in 2D animation. An example of a campaign for a major South African mobile phone operator.

Animation Examples

ross — Thu, 20 Oct 2011 11:07:03 +0000

Comic Examples: HR Procedure & Services Education

ross — Tue, 11 Oct 2011 16:56:48 +0000

Click on the pic to get a download sample of each comic.

Aegon Religare – insurance renewal informationand education around a set of services

ADT – staff procedures

Health & Safety Comic

ross — Mon, 10 Oct 2011 13:51:00 +0000

Health & Safety Example

Client: Transnet

Industry: Government / Transport

Product: Safety Comic

Click here to view a sample:

Transnet Safety Comic

Corporate Comms Work

ross — Fri, 07 Oct 2011 13:38:53 +0000

Using the comic medium we produce comic characters that transform dry, factual and complex information into engaging, simple and understood communications.

Some examples:

•Financial education

•Health and safety in the workplace

•Education around a set of services

•Animated research

•HR policies

•Values

•Sales and merchandising

•Storytelling through digital animation

Crimson Collar Entertainment – What we do

ross — Wed, 17 Aug 2011 08:22:04 +0000

1. Crimson Collar works with a specialised partner who produce a wide range of entertainment titles that are distributed globally across print, TV, mobile and online

2. In addition to the entertainment titles Crimson Collar also produces bespoke character sets for corporate communication

Crimson Collar Entertainment – Comms Overview

ross — Fri, 29 Jul 2011 16:50:22 +0000

Crimson Collar specialises in producing engaging character based communications. Our products include both traditional comics and digital animations for both mass market entertainment and customised corporate orientated communications.

Why do brands use comics and animation?

ross — Thu, 07 Jul 2011 11:44:32 +0000

The rise of The Meerkat in 2010 reignited a wave of animated characters being used as brand ambassadors.Many companies realised that dealing with an animation is much easier than dealing with an unreliable, pretentious, pre-Madonna celebrity.

This overdue realisation was not the only reason that created a wave of characters hitting the mainstream press. Animation has numerous other benefits that cannot be overlooked by the corporate communicators of today.

In the UK, 2011 could be seen as the year that animation hits mainstream corporate advertising and communications.

Why Comics and Animation?

They can be used to entertain and inform, using easy-to-relate-to characters

Characters and situations can simplify complex messages – according to Harvard a picture is worth more than a thousand words – sometimes up to 40,000
They talk to a diverse audience – The UK is very cosmopolitan; languages, education and literacy levels differ widely – this is one way to talk to everyone
Content can be highly specialised; health and safety, HR, processes, compliance, consumer education, story telling and more
There is a logical brand platform integration; web, mobile, merchandise, events, promotions and activations

In order to utilise these benefits, Crimson Collar has partnered with one of the worlds best character based communications specialists, with over 8 years of experience, to open Crimson Collar Entertainment.

Ross Leibbrandt launches Crimson Collar

ross — Tue, 05 Jul 2011 15:25:53 +0000

After two years of effective independent consulting work for nine different companies Ross Leibbrandt has successfully launched Crimson Collar.

Crimson Collar specialises in start-up growth strategies, short term problem solving, and in the modernising and revitalisation of your core business.

The company was established to meet the specific and unique needs of his growing client base of exceptional businesses and to take up opportunities with other companies that were being referred to him.

After formalising partnerships with the best people in variety of sectors, Crimson Collar now has the capacity and experience to accelerate your businesses growth. The company will engage as an outsourced business development department, by developing, testing and implementing high growth strategies. It will also perform independent project work. Crimson Collar’s staff analyse events strategically and then implement on an operational level with a hands on energetic approach.

Ross began his career in South Africa and moved to London in 2007 after being selected to participate in an MBA exchange with London Business School. Since 2008 he has been involved in the Launch of 3 businesses, and in the hands on deployment of growth strategies in 6 other companies.

Crimson Collar has already been contracted by Opinium Research to act as an outsourced growth resource that focuses their company’s attention onto new business development and by David CM Carter to assist in a re-brand and in the launch of the much anticipated ROCKET CLUB.

Ross Leibbrant says, “We are committed to taking problems off of your hands and turning them into opportunities. Our objective is to drive growth for your business. Crimson Collar focuses and prioritises a company’s attention onto new lead generation and new routes to market.”

Ross can be contacted on ross@crimsoncollar.com or on 020 8798 0706